Brighton is an upscale, high-quality, handbag brand. But they have kept themselves out of the big league “designer” category from the very beginning: their brand marketing, their logo. It’s one thing to have a danging heart charm, as they do. But everything is hearts. They make some nice designs of bags, a couple of which could suit my wishes perfectly, except that I don’t like the childish hearts emblazoned over everything. Labels do matter, somewhat, but the appearance of those labels matter more. I love Antik Denim’s pockets more than their distressed jeans, more than any designer denim design, so they are my favorite. Coach has quality workmanship, to some extent, and a pretty logo, but their lack of focus on aesthetically laying the signature across their bags leaves a huge distaste for Coach in my mouth. I like Brighton, I carry one of their bags as my school tote. But I can never really go for Brighton with their heart-obsession, and I’m thinking many people feel that way, and we always will.

Is it too late for Brighton? Well, they could certainly tone it down, and that could be wonderful. They could also send me a straw tote with navy leather trim, that I know I’ll “need” come the summer vacation months.

What does this mean for Valentine’s Day? Yes! There is significance! The whole greeting card, candy, present stuff is too much, too tacky. It’s sickening, in every way. The hearts help that. So, while you are free to enjoy these bags on any normal day, isn’t it all too centralized on the theme, in the early weeks of February, to take? Sorry if I’ve made that worse for you. But if you disliked the holiday before, now you know there is a media effort (me) backing up that (friendly) emotion.

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